Swinney Nutrition - Behind The Brand Posted on 15 Nov 14:31
Behind The Brand
Swinney Nutrition is more than a brand. It is a purposeful and fulfilling lifestyle. A lifestyle that emerged from the synergy of two generations cultivating champions and constantly pursuing an eager ambition for knowledge. This lifestyle was inaugurated over 40 years ago, by Todd (Justin’s Father) developing interest for increasing strength, enhancing performance and the art of sculpting a perfect physique. Those interest rapidly became a passion that began his lifelong commitment to research, understanding and educating in the field of health, human performance, and nutrition.
Justin discovered his inherited passion at a very young age. Daily attendance of Todd’s early morning workouts and frequent enjoyment of bodybuilding, powerlifting and strongman events was the motivation for initial enthusiasm. In a few short months, Justin could demonstrate perfect form on the exercises and recite training information and nutrition facts often overheard from his father’s conversations. By the age of four, Justin displayed textbook form on cue for Todd’s weekend educational seminars. The overwhelming feeling of satisfaction created in those moments of a gym/fitness environment solidified the concept for his life’s ambition.
In the upcoming years, Justin read every book, magazine, and article he could get in his hands. He steadily performed daily bodyweight exercises, played sports and made obstacle training courses anywhere he was allowed. After years of continually asking for an iron weight set (barbell, dumbbells and weight plates), for his 10th birthday in November of 1993, he received the materials to build his dream. The dedication rewarded success at an early age of 14, winning 1st place and pound-for-pound best lifter in his first powerlifting contest. The discipline continued through High School as Justin became a standout athlete and added more 1st place trophies to his collection.
Justin attended the University of North Alabama, where he received his Bachelor and Master Degrees in Health Promotion and Human Performance. While in college, he took advantage of having the ability to execute research on himself, his friends and clients. The scientific approach significantly rewarded Justin in bodybuilding and led him to win 2005 Knox Classic: 1st Place Middleweight Novice and Overall, then 2007 NPC Alabama State Championships, 1st Place Middleweights. His motivated study, ability to comprehend and apply the research propelled Justin’s CHAMP Training and Swinney Nutrition business to become one of the most successful in the Southeast. Over the span of both degrees, he compiled an extensive library of intelligence from hundreds of 1st place bodybuilding, figure, fitness, bikini and numerous collegiate and professional athletes for CHAMP Training and Swinney Nutrition,
In December 2008, Justin decided to open a private training facility. After ten years in franchised gyms and fitness clubs, using subpar equipment and surrounded with an environment of laziness and failure, CHAMP Performance Training facility was born. CHAMP was an immediate success and expanded into a larger facility within the first 18 months, then expanded into an even larger facility 12 months later. Justin steadily improved his facilities and continued purchasing number one ranked equipment, until it became the best. Having access to the best was necessary for achieving his goals and properly fueled his research. Over the last ten years, Justin’s private facility allowed him to accurately control variables while conducting trials and studies with many nutritional supplement ingredients and combinations. Finally, after five years of repeated test and measurements, Swinney Nutrition released the first product in 2013. The response was breathtaking, and by the end of 2014, Swinney Nutrition products had shipped to numerous countries around the world.
The diligent application of tens of thousands of hours in practical application has rewarded Swinney Nutrition with superior methods and an unparalleled preparedness of products. Our commitment to providing world-class nutraceuticals using premium ingredients and unprecedented formulas is our number one priority. The monumental quest for wisdom will never end. We are committed to constant research and continual development of industry-leading products. Swinney Nutrition will perpetually “Take Nutrition to the Nth Degree.”