Swinney Nutrition - Behind The Brand Posted on 15 Nov 14:31

Swinney Nutrition

Behind The Brand

Swinney Nutrition is more than a brand. It is a purposeful and fulfilling lifestyle.  A lifestyle that emerged from the synergy of two generations cultivating champions and constantly pursuing an eager ambition for knowledge.  This lifestyle was inaugurated over 40 years ago, by Todd (Justin’s Father) developing interest for increasing strength, enhancing performance and the art of sculpting a perfect physique. Those interest rapidly became a passion that began his lifelong commitment to research, understanding and educating in the field of health, human performance, and nutrition.


Justin discovered his inherited passion at a very young age. Daily attendance of Todd’s early morning workouts and frequent enjoyment of bodybuilding, powerlifting and strongman events was the motivation for initial enthusiasm. In a few short months, Justin could demonstrate perfect form on the exercises and recite training information and nutrition facts often overheard from his father’s conversations. By the age of four, Justin displayed textbook form on cue for Todd’s weekend educational seminars.  The overwhelming feeling of satisfaction created in those moments of a gym/fitness environment solidified the concept for his life’s ambition.


In the upcoming years, Justin read every book, magazine, and article he could get in his hands.  He steadily performed daily bodyweight exercises, played sports and made obstacle training courses anywhere he was allowed.  After years of continually asking for an iron weight set (barbell, dumbbells and weight plates), for his 10th birthday in November of 1993, he received the materials to build his dream.  The dedication rewarded success at an early age of 14, winning 1st place and pound-for-pound best lifter in his first powerlifting contest. The discipline continued through High School as Justin became a standout athlete and added more 1st place trophies to his collection.


Justin attended the University of North Alabama, where he received his Bachelor and Master Degrees in Health Promotion and Human Performance. While in college, he took advantage of having the ability to execute research on himself, his friends and clients. The scientific approach significantly rewarded Justin in bodybuilding and led him to win 2005 Knox Classic: 1st Place Middleweight Novice and Overall, then 2007 NPC Alabama State Championships, 1st Place Middleweights.  His motivated study, ability to comprehend and apply the research propelled Justin’s CHAMP Training and Swinney Nutrition business to become one of the most successful in the Southeast.  Over the span of both degrees, he compiled an extensive library of intelligence from hundreds of 1st place bodybuilding, figure, fitness, bikini and numerous collegiate and professional athletes for CHAMP Training and Swinney Nutrition,


In December 2008, Justin decided to open a private training facility. After ten years in franchised gyms and fitness clubs, using subpar equipment and surrounded with an environment of laziness and failure, CHAMP Performance Training facility was born. CHAMP was an immediate success and expanded into a larger facility within the first 18 months, then expanded into an even larger facility 12 months later. Justin steadily improved his facilities and continued purchasing number one ranked equipment, until it became the best. Having access to the best was necessary for achieving his goals and properly fueled his research. Over the last ten years, Justin’s private facility allowed him to accurately control variables while conducting trials and studies with many nutritional supplement ingredients and combinations. Finally, after five years of repeated test and measurements, Swinney Nutrition released the first product in 2013.  The response was breathtaking, and by the end of 2014, Swinney Nutrition products had shipped to numerous countries around the world.


The diligent application of tens of thousands of hours in practical application has rewarded Swinney Nutrition with superior methods and an unparalleled preparedness of products.  Our commitment to providing world-class nutraceuticals using premium ingredients and unprecedented formulas is our number one priority.  The monumental quest for wisdom will never end. We are committed to constant research and continual development of industry-leading products.  Swinney Nutrition will perpetually “Take Nutrition to the Nth Degree.”

Swinney Nutrition's Cyclone Cup Posted on 8 Sep 14:36

Swinney Nutrition's new line of Cyclone cups are perfect for your blending your supplements or meals on the go. Watch our video to see how to get the best use out of your cup!

Absolute Nutrition showcases Swinney Nutrition’s CHAMP P2! Posted on 21 Jul 19:04

Nathan and Justin on P2! Questions, comments or want more info? You can email Nathan at or Justin at

Posted by Absolute Nutrition on Tuesday, November 18, 2014

Cross Fit Performance Training Posted on 21 Jul 19:04

CrossFit CHAMP offers highly individualized fitness training in a motivating environment. We strive to create an environment that allows you to constantly exceed your previous achievements. At CrossFit CHAMP, everyone participates and everyone contributes to our members’ workouts. You will find that the first person cheering you on in your workout is the first person who finishes. You will become a part of something transcendent – a community of like-minded people whose collective goal is constant self-improvement.

CrossFit training by itself is effective because of its use of natural movements to achieve proven results. We believe that a positive attitude and constant encouragement from the community will allow you to realize results in a way that you’ve never experienced before. CrossFit CHAMP will make fitness fun again!

View our CrossFit Site at

Personal Trainer Posted on 21 Jul 19:04

A personal trainer is a fitness professional involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability to clients. Trainers also measure their client’s strengths and weaknesses with fitness assessments. These fitness assessments may also be performed before and after an exercise program to measure their client’s improvements in physical fitness.

We at CHAMP are among the elite of personal trainers in the Huntsville and surrounding areas. We are the most educated, and our program get proven results fast. If you are wondering where to find a personal trainer, we have coaching and exercise programs that can achieve any personal fitness objective.

Motivation Posted on 21 Jul 19:04

What is your motivation to keep going? When you alarm clock goes off at 5 a.m., what makes you get out of bed and go to the gym or go to work? Millions of Americans hit the snooze button and roll back over causing them to miss their workout and be late for work. Why is this you or not you?


Motivation can come in many forms. When I was a bodybuilder at 21 to 24 years old, motivation was easly. I could look in the mirror and find something wrong with me physically that I could fix by working out and eating better food.  So, I put one shoe on at a time just like everyone else and went to the gym. Once I was at the gym, I trained like an animal, then I left the gym and ate tons and tons of good healthy food. What did this do for me…well it won me the Mr. Alabama title in 2007 at 23 years old….Big woop…Other than giving me a big paperweight that I have to dust every week. It didn’t give me anything.

So, I thought in bodybuilding I need to be pro to make money….So, I trained hard for another year (while in Grad School and working full time) and went to a competition called NPC Nationals and got 14th (Barely Top 15)…not too bad, but not good either. So, took that horrible place that I deserved with a smile and walked back into the University of North Alabama Class Room next week just to realize that I had just graduated with my Master’s Degree in Human Performance at the top of my class!! Yay, now that is an accomplishment.

At that moment I lost a little focus on a sport that I used to live for. That was a time in my life when I slowly backed aways from the super heavy lifting and started watching my old injuries get better and some get worse. Over the next year I moved to Madison and opened a private 800sq ft. training facility and started training 6 local baseball players. The results those kids got where something that no one in this town had ever seen and within 3 to 6 months I was the King of Sports Performance Training.

The parents were so happy that I have all the real world experience in the trenches as a highschool standout athlete, a college football players and a chamption bodybuilder and on top of that my biggest accomplishment is my Master’s Degree in Human Performance and Health Promotion. So word spread like wild fire around town….the words “C.H.A.M.P.” and “JUSTIN SWINNEY” and “Master’s Degree in Human Performance” “Mr. Alabama” “College Athlete” starting circling around town and I was getting phone calls and emails so fast that I could not control the rate at which my business was growing.

I decided to take a leap of faith and lease a building 3 times larger than where I currently was (3000 sq ft.) on  Castle Drive in a warehouse in a terrible location. My mindset on that 1 year lease was…if I can make this peice of crap warehouse building gym grow, then I know I have a product people will want. I know my product is worth searching back behind buildings and down windy streets. Well, in the year I was there, The business kept on growing and growing…

At the time I had picked up Bob Jones Football Strength and Conditioning, Madison Academy Softball Strength and Conditioning, Madison Academy Strength and Conditiong and was in the works with a few more at that time….Well, I knew my lease was running short and I needed to take an even bigger risk to get a bigger, better building that is in a good location with a safe environment. So, I did. I toured a 5,000sq ft. church on Hwy 72 in Madison that was going under. 

After walking through that first time, I knew it would be perfect. The building is 100ft x 50 ft. So, it allowed enough room for me to do 30 yards of straight turf. Also enough room for male and female locker rooms and showers. And it had Air Conditioning and Heat…my previous 2 locations did not have Air and that was gross and unsanitary. Having A/C this summer was amazing. It provided a safer and cleaner environment to workout in.  Not to mention my Role as a Strength and Conditioning Coach has spread to: Bob Jones Baseball, Bob Jones Volleyball, Bob Jones Cheerleaing, and still Madison Academy Softball and Madison Academy Cheerleading. 

Since this summer…We have ordered mulitiple new peices of equipment and yes it was all hand picked by me, so you know it is the best for performance atheletes and bodybuilders / fitness.  My gym , C.H.A.M.P. PERFORMANCE TRAINING 24/7 GYM,  has grown so fast that I lost motivation on working out for my own health and physique.  Now I have to find a way to grasp on that reality and make sure they guy who started this dream by looking in the mirror and wanting to change his body doesn’t go away.

That 23 year old kid, Mr. Alabama, is still standing there in the mirror waiting on me to want to get back to that level of bodybuilding, but he will be waiting just a little longer. The original athlete the little kid who was motivated to be a college football player. The kid who was a D-2 Runningback at UNA (until injuries ended his career), thinks if I can just get a little faster, if I can just get a little stronger, if I can just get a little leaner…man I will be unstoppable.  I’m calling myself out… I need to get back focused on a little workout time for me. I have had 1 serious workout in about 5 weeks, but I have been eating perfect.

I got my bodyfat done (10 days ago) and on a Parrillo 9 site skin fold I was 7% at 188lbs (175.5lbs. of Muscle) at 5’5. So, I have decided to to and get down to 180lbs. at 2.75% bodyfat… (175 lb.s of Muscle)….Why? you ask…Well, Honestly I love bodybuilding but I am too busy to eat the food it would take for me to be a IFBB pro and I dont’ have the time to train like I would need to train to be an IFBB pro. My life revolves around my family and C.H.A.M.P. PERFORMANCE So, I can find time to eat 3 to 4 solid healthy meals a day and maybe a Meal Replacement shake or two.

Now to solve my training time problem….I am booked alomost everyday from 4 a.m. to 8 p.m. training others. But Saturday and Sundays I only work a quick 8 to 12 hour day. To Start the workouts, I am left with only one choice Open up and block off two hours during my slowest time of the day and not train clients during those times. I have also had to sacrifice Bob Jones Football Strength and Conditioning, due to time restraints I can’t be there as much as they need. So, I can sacrifice maybe 3 days a week for my workouts on Monday-Fri. And Saturday and Sunday can be Make-up days or Conditioning Only or Strongman Training or TRX only training or Core Specific Training or Sled Work Only…the weekends could get crazy or I could just use them as a lazy day with my family.

So, there is an insite inside my head and what has been going on with my training lately. To get a glimpse of what is yet to come…Show up at C.H.A.M.P. at 6 a.m. tomorrow.